The Pure Beauty cultivation is one of the most sustainable indoor grows in the world. We pull 98% of the water we use from the air using hvacs and dehumidifiers.

We hardly use water from the tap. We’re trying to create a closed loop system. Water is taken from the air, put back into the plant and any drainage is put back into the system.

Did you know a single average plant requires 250 gallons of water to grow? Our approach makes a difference.

This is our soil. It is filled with nutrients that include peat moss, coco coir, worm castings and silicon. Bacteria and fungi are present to aid in protecting the plant from disease, but also enhancing plant growth so we get a more robust and powerful flower.

We choose our strains wisely. We search for colorful buds that have full spectrum aromatics. We grow strains that have powerful potency relative to the consumer’s needs, but also have options for every type of consumer. It’s not always about the highest THC percentage after all. The plants in our system undergo a dramatic process to flowering, our techniques are meant to antagonize the right balance of stress and optimal nutrition.

We use LED lights in our grow. It’s more power efficient and provides a broader light spectrum compared to your standard grow. We also use 50% less energy, because of this. The plants will spend all of their lifecycle under LED lights, which is around 100 to 130 days depending on the strain.

This is one of our curing rooms. The flower dries for 7 to 8 days after harvest. Then it’s trimmed for 3 to 5 days and cured for another 6 to 8 days after, depending on the strain. Temperature and humidity is observed closely during the drying and curing process. Proper drying allows for a full experience of all terpenes and cannabinoids, which we believe makes for a better high.

This is the final product. We love our flower. They are our children. Our salvation.